If you’ve been to Japan you must have seen the citizens breezing past subway ticket stations with just a point of their mobile phones or sometimes, with their wrist watches. If so, you are probably already well aware that they are actually using the felicity technology or FeliCa. The Western World is trying to catch up with this Japanese innovation by developing a program with foremost industry leaders participating in the movement.
In UK, estimates suggest that 40,000 businesses would adopt the technology by the end of 2011 and it would soon become a norm through smart phones in the United States to use NFC as a convenient way of mobile payments. It’s no wonder then that iPhone is set to incorporate this technology on their retailed mobile devices.
Bloomberg reported in January 2011 that Steve Jobs and his crew had been working on integrating NFC technology into the iPhone and iPad in an effort to grab a share of $6.2 trillion American consumers spend every year. The company hired a mobile payment guru and applied for a patent on NFC technology for Apple apps to communicate with each other.
A smart and savvy entrepreneur knows NFC will be one of the foremost breakthrough to contend with in the near future. Much like the online selling storm that rocked the entire world on the eve of the birth of Ebay and Amazon.
Credit cards, security badges, plane tickets, all can be potentially replaced with simply holding out your mobile phone in front of a scanner.
NFC is a way for two devices to wirelessly communicate when they are near each other. In fact, two devices using NFC can not only share data, but also power. NFC is capable of wirelessly transmitting power to an external device. So device “A” in your hand has no battery but is actually being powered by device “B” on your desk.
Making your website suitable for mobile surfing is now already a norm, not a mere gimmick to draw in more customers and visitors. It is therefore smart of you to ensure that your online store is ready for your mobile viewers and users.
At Website to Mobile Website we are one of the choice developers of converting traditional websites into excellent mobile-friendly hubs. You could trust us that your online identity will successfully ride the waves of change brought by the increasing preference of users for mobile web surfing.
You cannot ignore the promise that Near Field Communication will bring to our society in general.
Tech pundits are predicting that NFC will become the New Age digital wallet for our current generation.
You are merely shooting yourself in the foot if you have not made any preparations for this huge shift in the lifestyle of everyone. You are effectively not a welcoming site if a reader who is interested in finding something about you through the web couldn’t even see your online store properly. Near Field Communication technology is coming like an express train, is your website adapted for all mobile platforms so you can avail of all the business coming from mobile phones?
Peter Fry is a mobile marketing and internet marketing consultant over 10 years. He lectures on mobile marketing and demonstrates latest mobile marketing campaigns from around the world. Companies wishing to have their website adapted to be viewed properly on all mobile platforms can put in their order through http://www.websitetomobilewebsite.com. The mobile website will be created and code will be given to you to put in your website. Alternatively we will input the code for you. When a person accesses your website from a mobile/cell phone a re-direct will happen and they will see a mobile website that they can read easily and book and pay for products if you so wish.